We’re Chloe Morgan and Zoe Madison,  two longtime friends from Denver who turned a shared love for fashion into a lifelong journey. We met back in the late ‘80s and quickly discovered we had the same dream: to create a space where people could find timeless style, feel seen, and leave just a little more confident than they arrived.

In 1997, we opened the doors to our very first boutique in a quiet suburb of Denver. It was never about trends or mass production. It was about connection, quality, and personal service. We handpicked every piece ourselves and built lasting relationships with our customers, many of whom became dear friends.

From 1997 to 2012, our little shop grew right alongside the people who supported us. But as the world changed, so did retail. The rise of online shopping, rising costs, and shifting expectations made us rethink how we could continue doing what we love. Then in 2019, when COVID-19 forced us to close our doors temporarily, we made the decision to move online, and keep our passion alive in a new way.

Morgan & Madison became a webshop, but our heart stayed the same. Every item is still carefully chosen by us. We still believe in thoughtful fashion that feels good, fits beautifully, and lasts. And we still do it all with that same personal touch that made our boutique feel like home.

Now, after more than 28 wonderful years of doing what we love, we’re preparing to step into retirement. The webshop will stay open just a little longer, so we can share our final collections with both longtime and new customers. Every piece you’ll find here is curated with love, packed with care, and sent from us to you, with gratitude.

Enjoy our collections for one final time.

With love, Chloe en Zoe